Let’s tiktok together

Brief:
Show the world that TikTok is more than a platform for zany Gen-Z antics - it's a place of non judgmental, all-inclusive joy.

Idea:
TikTok isn’t your typical social platform - it doesn’t judge, it doesn’t take itself too seriously and it instead of ‘Likes’ and ‘Followers’ dictating what you see, it surfaces the best, most joyful work above anything else.

To bring this to life during the holiday season, and encourage millennials to embrace the platform, we created
‘Let’s TikTok Together’ - an idea that shows whoever you are, however old you are, life's better when we live it together.

Using the best UGC of 2019 (as well as a special TikTok from global megastar David Beckham), we created a global 360° campaign that spanned TVC, Social, Digital and OOH.

Role:
Creative Director

Copy - Rachel Clough
Art - Jan Pruijser

15 sec Social