Generation Glow

Brief:
Introduce the UK to CryoGlow, the brand new LED face mask from SharkNinja.
The first time the brand had ever debuted a new product in the UK.

Idea:
In the past, beauty has always felt like a clique.
This style, or no style at all.
Into this trend, or you’re out of touch.
Look like this, or you’re not us.
You belong or you don’t.

The CryoGlow face mask was built for everybody - all skin types and issues. All shapes,
tones and sizes. Built for you and your skin, not perfect skin.

We saw an opportunity to spark a conversation with, well, everyone.
A conversation on social that brought everyone together, to see themselves in the work
and connect with others in a way seldom seen within the world of beauty.
Welcome to #GenerationGlow

To pull this off, we engaged with 56 creators in a single day (that’s one piece of content
every 15 minutes) echoing how the product takes 56 days to show its full glowing effects.
Each tasked with introducing their followers to CryoGlow in their own unique, engaging
style and tone - making the content truly theirs and welcoming everyone into #GenerationGlow

Results:
In just 4 hours, TikTok had picked up the content and was displaying it prominently in their search
engine and the organic results speak for themselves - hitting well over half our total campaign
impressions target in just 32 hours, amazing news for a 6 week campaign just getting started.
More to follow soon…

Role:
ECD

Influencer Lead - Tiah Slattery
CD - Jane Macfarlane