PHILIPS - SAVOUR THE MOMENT

Brief:
There are very few time in adult life that you get the opportunity to stop - live in the moment.
Taking the time to make yourself a cup of coffee and relish the first sip is one of them.

Philips wanted to highlight this feeling, the great taste and ease of which it comes together
with the new 5400 LatteGo.

Idea:
Life always seems to be playing out in fast forward.
But on those rare occasions we slow down or stop, we see all the moments in-between,
all the beautiful, delicate, funny moments that are full of everyday wonder.

The Philips 5400 LatteGo offers coffee lovers the easiest way to savour these moments.

To showcase this feeling, we created a TVC that slowed down one moment in someones life,
a 30 second ad that, in reality, takes place in just a few seconds.

Role:
Creative Director

Art - Alison Elwell
Copy - Sarah Lindsay