HSBC #ISPOSSIBLE

Brief:
HSBC wanted to launch their new brand positioning on social - 'Together, We Advance'

Idea:
Everyone has an ambition in life, no matter how impossible it may seem.

So HSBC set out to show everyone their ambition #IsPossible

Partnering with three mentors, I created a social program to support ambition. 
By simply sharing your ambition with #IsPossible, three budding entrepreneurs could win a week shadowing
their chosen mentor.

Additionally, a series of LIVE hangout sessions and Twitter Q&As allowed everyone to join in the conversation.

Role: 
Creative Lead - Concept, Art & Copy

Director - Cole Paviour