LYNX insta

Brief:
Relaunch the brand to a new generation of woke consumers - Gen-Z boys.

Idea:
Gen-Z can smell BS a mile off, so it’s vital to be authentic and truly believe in what you’re saying. 

With this in mind, we launched the LYNX Instagram channel - a visually arresting home for content
that tapped into Gen-Z passion points (Music, Sport & Gaming) and collaborated with the likes of
PAQ, Boiler Room and League of Legends to create a suite of organic content our Gen-Z boys
would choose to watch.

Central to our content was an empowering message that helped young guys find the confidence
to be themselves - ‘getting guys closer’.

Shortlisted:
2019 - The Drum, Social Buzz Award - Best Use of Imagery
2019 - The Drum, Social Buzz Award - Best Low Budget
2019 - IMA - Most Creative Influencer Marketing Campaign

Role:
Creative Director

Art - Joseph Friend
Copy - Josh Kelsall

@LYNX MUSIC

An ongoing collaboration with up and coming artists to create a grid of content that not only showcases
their latest ‘banger’, but gives Gen-Z boys the background to the song, its creation and the artist behind it.

We have recently launched season 2 with @BarneyArtist, below.

Being Fresh Never Gets Old

We use Instagram stories to showcase culturally relevant reactive content - basically, all the things
our audience are into and already talking about, allowing us to be part of the conversation.

When ‘FaceApp’ was trending, we jumped at the chance to have a little fun with our followers.

Awarded:
2019 - The Drum, Social Buzz Award - Best Use of Imagery - Shortlisted
2019 - The Drum, Social Buzz Award - Best Low Budget - Shortlisted