Brief:
It’s an open secret at this point – KFC fries’ kinda suck.
And they knew it.
KFC wanted the perfect social launch for their new perfected fries.

Idea:
Put the power of change in the hands of our brilliant fans.
Or just one single fan to be precise…

Result:
10M impressions
90K engagements
30K Likes
100% organic

Role:
ECD

Senior Creator - Emma Lyskava