Modern makers

Brief:
Jameson Whiskey x Dickies.
A collab born from a shared passion for craft.

Our brief was to share this new partnership with Jameson’s
global audience, landing the craft that went into each and every
stitch, weave, barrel and bottle.

Idea:
Our issue, was that this was a Jameson story.
So we set out to make it personal.
Helping it become your story.

We partnered with four global artists to customise a piece from the Jameson x Dickies
collection in their distinctive style, crafting something truly unique.

But they wouldn’t do this alone.
We invited the whole Jameson social family to collab on this project, creating
an interactive story that allowed you to choose the colour, texture, fabric, style,
technique and ultimately craft your own take on the collection, together.

They documented the crafting process via Instagram Stories, Polls, Slider Stickers,
and collaboration posts, sharing the whole journey with Jameson fans from concept
to finished product. Ultimately creating an interactive experience that gave people
the chance to directly influence the LIVE crafting process.

🇺🇸 @itscovl is a Puerto Rican multidisciplinary artist expanding her
expression in new innovative mediums.

🇩🇪 @armah.art is a multidisciplinary artist whose artistic roots lie in
street art and RAW (rhythm and writing) graffiti.

🇬🇧 @doddz is an award-winning Augmented Reality (AR) artist on a
mission is to spread positivity through uplifting experiences.

🇯🇵 @mamimozi has established her own sense of style – ʻCalligraf2ity.ʼ
Fusing the visual language of graffiti, a product of hip hop culture,
and traditional calligraphy.

Result:
5.6m total views
3.8m total reach
62k+ engagements
700+ comments
1.65% ER

Awarded:
Global Social Media Awards - Jameson - Best Social Influencer Campaign - Shortlisted
Global Influencer Marketing Awards - Jameson - Most Creative Campaign - Shortlisted

Role:
ECD

Senior Creator - Emma Lyskava
Head of Influencer - Amelia Wollaston