GOOGLE STREETART PROJECT

Brief:
Launch Google's redesigned Street Art Project in France and Germany.

Idea:
Street Art is anonymous - the story behind its creation known only to its artist.

So to promote the launch of the Street Art Project in France and Germany, Google set out to change this.

I documented the creative process of two artists in real time, allowing them to have a conversation
with their audience as the art was created.

I followed Kashink in Paris for 24hrs of LIVE content - posting short-form video, images, and GIFs across
Twitter, Facebook, YouTube and Instagram throughout the day.
A week later we released a long-form documentary, delving deeper into her methodology and technique.

In Germany, Google documented the process of MadC as she created a large typographic piece 'She Rocks
The Streets'. Her story was posted across all channels during the German launch of the Street Art Project,
supported by a follow-up live Q&A.

Responsibility: 
Creative Concept & Art