LENOVO #GOODWEIRD

Brief:
Launch the Lenovo YOGA range to a young audience, bored with the 'same old Apple Mac'.

Idea:
The YOGA range pairs fantastic specs with an arresting design. It's a combination you might call, good weird.

So, embracing this label, I created a global social campaign to celebrate all things #Goodweird.

Building a global hub, full the worlds most weird and wonderful content, Lenovo invited fans to socially
decide whether it was #Goodweird or not. The content with the most YES votes was used as promoted
content across FaceBook, Instagram and Twitter.

To drive traffic to the hub, I created a range of short & long-form films, static content and regional TVC.

Role:
Creative Lead, Concept, Art & Copy.